Wix was founded in 2006 and has quickly become a top option for DIY website builders. They offer hundreds of website templates and an easy drag-and-drop builder. That combined with their low cost plans has led them to having over 160,000,000 websites built on their platform. Our Wix Review will cover many topics such as Wix’s platform, features, ease of use and overall popularity. Use the quick links above to navigate between sections automatically.

If at any time while reading our this review you want to try Wix for free, just click the purple “Try Wix Free” button above. Wix allows you to begin designing your website before purchasing a plan. Or, if you choose to do so, you can use Wix’s free plan if you don’t mind a username.wixsite.com/siteaddress url structure, ads on your site and some feature restrictions.

Pros and Cons of Wix


  • Massive selection of templates to choose from.
  • Offers a large selection of apps in the Wix App Market. 
  • Marketing tools for marketing your website easily from within the Wix interface.
  • Easy to use drag-and-drop builder.
  • Month-to-month plans. They even offer a free option.
  • Their templates automatically adjust for mobile, although you can adjust for mobile even more so if you desire.
  • Automatically add an SSL certificate with the click of a button.
  • Easy to set up scheduling options for services businesses.
  • Easily accept payments through your website with Wix Payments, PayPal or Stripe.


  • Once you publish your website, you can’t change templates.
  • The free version doesn’t give you access to all the features.
  • Not a great option for large websites because they do not offer an unlimited storage plan and the navigation doesn’t handle large menu structures very well.
  • You have to pay in order to add your Google Analytics to your website.


Free trial and plans starting at only $13 per month.

Wix Pricing & Plans


For Personal Use
$13 / month 
  • 2GB Bandwidth

  • 3GB Storage

  • Connect Your Domain

  • Remove Wix Ads

  • 30 Video Minutes

  • Free Domain for 1 Year

Entrepreneurs & Freelancers
$17 / month

  • UNLIMITED Bandwidth

  • 10GB Storage

  • Connect Your Domain

  • Remove Wix Ads

  • 1 Video Hour

  • Free Domain for 1 Year

  • $300 Ad Vouchers

  • Site Booster App – $60 Value

  • Visitor Analytics App – $60 Value

Pro – Complete Online Branding
$22 / month

  • UNLIMITED Bandwidth

  • 20GB Storage

  • Connect Your Domain

  • Remove Wix Ads

  • 2 Video Hours

  • Free Domain for 1 Year

  • $300 Ad Vouchers

  • Site Booster App – $60 Value

  • Visitor Analytics App – $60 Value

  • Events Calendar – $48 Value

  • Professional Logo – $50 Value

  • Social Media Logo files


First Priority Support
$39 /month 
  • UNLIMITED Bandwidth
  • 20GB Storage

  • Connect Your Domain

  • Remove Wix Ads

  • 2 Video Hours

  • Free Domain for 1 Year

  • $300 Ad Vouchers

  • Site Booster App – $60 Value

  • Visitor Analytics App – $60 Value

  • Events Calendar – $48 Value

  • Professional Logo – $50 Value

  • Social Media Logo files

  • Priority Response

  • VIP Support

Popular Wix Features

Wix Features

A Wix review must include a section on Wix features. Although, they have many more features than we mention in our review, we will list a few of their most popular ones.

Wix Bookings

This Wix Booking app allows you to offer visitors a simple way to book a service or sign up for a class. Visitors can first schedule the service, or class, through the calendar and then pay for the service securely.

Member’s Area

The Member’s Area allows you to grant access to certain parts of your website to those who sign up.


Wix Analytics give in-depth information on your website visitors and their behavior. Using this feature is important for anyone wanting to see how to improve site conversions.

SEO Tools

Certainly, the Wix SEO tools have improved in recent years. For example, you can now add alt tags to images, alter your blog pages title tags and meta tags. You can also use and SEO friendly URL now as opposed to the old URL structure which included weird characters in them.

Other Features

Some of Wix’s other features include the ability to add a slideshow, customize your mobile layout, email market, add an events manager, upload unlimited fonts, add a Google Map, add a lightbox, use cinemagraphs and add media galleries to name a few. Following, we have included a more expanded list of Wix most popular features.

Scrolling Effects

Wix scroll Effects allows you to add a touch of professionalism to your website. Choose from zoom-in, fade-in, parallax or reveal scrolling effects.

Advanced Design Features

Some advanced design features are video backgrounds and animation. Scrolling effects would also be considered an advanced design feature.

Unlimited Fonts

Wix gives you over 100 fonts to choose from or you have the option to upload your own, custom fonts.

Optimized for Mobile

Although Wix will automatically optimize your website for mobile, you can adjust further to a degree for mobile.  

Media Galleries

Showcase text, images and videos beautifully with Wix Media Gallery.

Social Media Tools

Connect all of your social medias with Social Media Tools. Choose from custom icons for each social media platform.

Multiple Payment Methods

Accept payments through Wix or integrate with PayPal, Stripe or Square. Outside of the U.S., there are more payment provider options such as Worldpay, 2Checkout and Wirecard.


The Wix ADI (Artificial Design Intelligence) will do most of the website creation for you. By answering a few questions, the Wix ADI will taylor-make your content, optimize your website for SEO, let you choose a color scheme and layout a design for you that is fully responsive on all devices.

Corvid by Wix

For more advanced web designers who want more design freedom, there is Corvid. Corvid allows for custom coding on top of a front-end builder. Corvid is a serverless, open platform that allows for easy integration of external data sources and third-party APIs. It is also loaded with marketing tools and features.

Domain Branded Email

Using a domain branded email adds a touch of professionalism to any business. When someone sees info@yourdomain.com instead of a generic email address such as gmail or yahoo, it looks more professional.

Custom Domain

Choose your own custom domain or transfer one you already own to Wix. Either way, Wix makes it easy to use your own domain name.

Wix Chat

Live chat is a favorite first point of contact for many website visitors. Use Wix Live Chat to give your visitors this option.

SSL Certificate

Wix makes securing your website with SSL as easy as a click of a button. SSL adds to users confidence and helps to boost your SEO.

Google Calendar Sync

Allows you to sync Wix Bookings with your Google Canendar.

Website types you can build with Wix


Free trial and plans starting at only $13 per month.

Additional Reading

How to Create a Website – A detailed, step-by-step guide on how to build a WordPress website. Guide includes an abundance of easy to follow along with images.

Learning to use Wix is easy by watching their tutorial videos like this one.

What Types of Websites is Wix Best For?

The top level categories would be business websites, ecommerce websites, personal use websites and blogs.

Business Websites

Overall, making a beautiful and professional business website with Wix is a breeze. They have hundreds of templates to fit any industry. Template for skilled trade services, law firms, training facilities, technology companies, marketing, finance companies and just about any other industry you can imagine.

Moreso, with the ad-on apps Wix offers, you can market your website, book appointments, create contact forms, take payments from clients and much more.

Ecommerce Websites

Indeed, Wix packs some powerful features for building an online store including Wix ADI (Artificial Design Intelligence). Their ADI is the only intelligent web designer of this capibility, and is an amazing option for those who have great products to sell, but little, to no, web design experience. Furthermore, you have the option to bounce back-and-forth between the editor and the ADI.

Ecommerce Features

Without a doubt, Wix offers a lot of other powerful features for building your stunning ecommerce website. They offer powerful analytics, social commerce, inventory tracking and access to guest checkouts. Through the App Market, there are many more add-on features and enhancements such as Member Login. This gives your past shoppers the ability to reuse their account and see past orders. This makes your e-store much more -user-friendly like Amazon and Ebay.

Ecommerce Cons

A couple of cons of Wix for an ecommerce site is that they do not give you the ability to send an automated abandoned cart email, offer product search or allow you to get reviews from customers.

All in all, though, Wix is a great choice for an ecommerce website. Even though there are some lacking features, they have been good at addressing them. There’s no reason to believe they won’t continue to address them.

Personal Use Websites

For a personal website for something like an upcoming event or a special occassion, Wix has you covered. Their features and add-on apps should be more than sufficent for anything you want to do.

And since a presonal website doesn’t typically need a lot of extra features, it would usually fall into the lower price end.


Without a doubt, Wix has become better for blogging since they have improved their builder’s SEO capabilities dramatically. This is very important since every blogger wants their content to rank well in the search engines.

For the novice, Wix is a better option than WordPress. It allows you to drag-and-drop build and offers many blogging features and templates. They also ranks high in help and support whereas WordPress only offers help forums.

However, Weebly is one platform, in particular, worth comparing to Wix. Comparatively, they bring a lot to the table for blogging and their pricing is in line with Wix plans.

Reviewing Wix App Market

Apps Wix Integrates With

The Wix App Market consists of over 200 apps. Some apps are third party apps that Wix integrates with and some are apps made by Wix themself. Some are free and some have a cost. But, the bottom line is, there is an app for just about any need you have.

Surprisingly. many of Wix’s apps are free, including Wix Chat, Instagram Feed, PayPal integration, Google Events Calendar, Facebook Share, Wix Bookings, Google Maps and many, many more.

Wix vs WordPress

Offering such a wide array of apps allows Wix to compete with platforms such as WordPress. Instead of installing a plugin, like you would with WordPress, you just search the Wix App Market for the app you need to accomplish what it is you need to accomplish.

To conclude, the Wix App Market adds a lot of power and popularity to the Wix platform. It allows users to build a non compromising website, loaded with features, on top of Wix’s easy to use drag-and-drop builder.

Wix SEO Tools

Can You SEO With Wix?

This is one area that Wix has improved on dramatically in recent years. Yes, it’s true that before some major improvements in 2016, the Wix platform didn’t allow users to do some very important SEO improvements such as optimize your sites title or meta description and gave you no ability to add alt text to your images. They also had terribly structured URL’s, adding weird characters to your URL. Not giving their users much hope in ranking well is the SERPs gave Wix an SEO stigma.

Advanced SEO Tools

Since 2016, though, Wix has worked hard to greatly improve in the SEO arena. Not only can you now have an SEO friendly URL and optimize your sites title and meta description, Wix now boasts a lot of advanced SEO tools.

Their advanced SEO tools include the ability to create SEO patterns, add 301 redirects, create rich snippets and customize meta tags to name a few. In fact, Google’s Webmaster Trends Analyst, John Mueller, siad “Wix websites work fine in search”. This is a pretty good endorsement from an SEO expert of such magnitude who works directly for Google.

Unquestionably, Wix gives their users the ability to compete in search engine result pages and fully optimize their content for search engines such as Google and Bing.


Free trial and plans starting at only $13 per month.

Wix Alternatives

As we discussed above, Wix is an easy to use drag-and-drop website builder with a robust app market that can fit almost any website need. Given that, what are some alternatives to Wix that can keep pace?


Weebly offers a professional plan for only $12 per month. With that, you get to use your own domain name and choose from over 40 fully responsive themes.

Like Wix, the Weebly platform is a very intuitive, user-friendly drag and drop builder, making a professional layout a breeze for even the novice.

Weebly also has an app center that allows you to integrate with many third-party apps and Weebly allows you to add HTML, and other bits of code.


Like Weebly, Squarespace also offers a premium plan starting at only $12. Coming about in 2004, two years prior to Wix, Squarespace is one of Wix’s largest competitors. They boast a 4 out of 5 rating overall and are most popular for features such as beautiful, fully responsive templates, in-depth SEO options, ability to use HTML and CSS code, ease of adding a blog, social madia features, ease of building an ecommerce store and many more.


WordPress is typically used by those with some web design and coding experience and hosted with a web host such as Bluehost. But a common misconception about WordPress is that you must have web design or coding experience to use it. That’s not the case, though. If you use a builder such as DIVI by Elegant Themes, you can choose from hundreds of mobile friendly layouts that allow you to edit on the front-end. Combine this with thousands of third-party plugins, (many of which are free) you have the ability to build a prefessional website without a vast array of web design knowledge.

Wix Template Selection

Wix Templates

Not only does Wix currently have over 500 website templates, they are always adding new ones. Are you a Consultant? Wix has a template for that. Do you own a construction company? No problem, Wix has a template for that. Are you a Graffiti Artist? You guessed it. Wix even has a template for that. In fact, no matter what industry you’re in, product you sell or personal reason you need a website, Wix most likely has a perfect template for you.

Customizing your Template

Best of all, you get to make the template your own. Undoubtedly, by the time you have added your wording, changed the font, added your images and dashed in a few apps, your website will be completely unique.

With such an enormous amount of templates to choose from, one might think finding the perfect template would be a duanting task. But, Wix has made searching through their templates very simple by categorizing them. Therefore, if you’re looking for a business template, just look under the category “business”. Looking for a design that relates to beauty or hair, just look under the “Beauty & Hair” category.

Wix Review Rating for Templates

Overall, Wix gets a 5/5 rating from us on template selection. If you can’t find the perfect template out of Wix’s selection, you may just be the pickiest person in pickyville.


Free trial and plans starting at only $13 per month.

Overall Satisfaction

Certainly, a company as large as Wix could stand to lose millions if their customers on a whole aren’t satisfied. So, how does Wix rank in the customer satisfaction arena? The overwhelming majority if Wix customers say that they would recommend Wix. In fact, almost 90%. Their high satisfaction rate is due in large part to having such a robust, easy to use building platform as well as a wide range knowledge base, ticket support and live phone support.

Wix Marketing Tools

Wix Marketing Tools

Wix has no shortage of marketing tools. There are way too many to list in this review, but we will highlight some of their most popular Wix marketing tools.

Social Stream

Social Stream allows you to update and stream posts to all your social feeds from one central location. This streamlined way of posting allows for consistency, which is crucial to social media marketing.

Conversion Popup

If you want to convert a higher percentage of visitors into leads, then Conversion Popup is the marketing tool for the job. Conversion popups are proven to be effective in getting more conversions, so this is a tool you don’t want to overlook. A popup is also very valuable when spending marketing money through a platform such as Google Ads.


Wix claims that their 123videoads allows you to create a professional video with one of their templates in a fraction of the time and at a fraction of the cost of other video makers. You can further customize your video with images, text, voiceovers and music.

Smoove Email Marketing

Wix email marketing allows you to stay closely connected with customers. Create a mailing list, create a professional email or newsletter, send campaigns and track their results.

Customer Reviews

Perhaps, not a marketing tool, but people love reviews. It gives your website visitors confidence in your product or service. Customer reviews also help improve search engine ranking.

Wix File Backup & Restore Options

Unfortunately, there is currently no way to back up your website externally, but Wix does do this for you. Their Site Hostory feature backs your website up autimatically and allows you to restore to a previous version any time you want. Wix allows you to view previous versions so you will be able to make certain of the layout you are restoring to.

Wix Security

Wix claims that the security of their users’ accounts and websites are of extreme importance. That said, let’s see how they address the different areas of user security, and visitor security.

Virus Protection

Wix used third-party security and scanning tools to protect user accounts and sites. They also have internal security experts on full-time payroll. With the use of advanced security tools and performing regular security audits, they eliminate and security issues.

Visitor Protection With SSL

All Wix sites have the ability to enable SSL with a click of a button. When your visitors see your URL displaying HTTPS, they can feel confident that their information is more secure because it’s encrypted through SSL. This adds visitor trust, especially when making a purchase through your website. It also helps with search engine ranking since Google and Bing prefer website using Hyper Text Transfer Protocol Secure (HTTPS).

Should I Use Wix?

You can narrow down the answer to this question by asking yourself a few other questions.

  • Do you have any web designing experience?
  • Are you looking for a quick to build, low cost option for building your website?
  • Does your business fall into one of the following categories: a service business, an online store, a restaruant or shop?
  • Are you looking for an all-in-one website builder that offers you the ability to accomplish just about anything you could need for your website?

If you answered no, yes, yes, then Wix should be a strong consideration for you. But even if you answered two out of three or only one out of three this way, Wix is still a good choice for consideration.

Wix Review Conclusion

All in all, our Wix review could only cover a fraction of what Wix has to offer. One of the best ways to guage Wix in a more expanded way, is to take their over all customer satisfaction into account. Without a doubt, Wix has anough customers, and each and every one have different needs to some degree. Taking that into account and seeing that they still boast an almost 90% satisfaction rate says a lot.


Free trial and plans starting at only $13 per month.

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